So what is So Sticky?
So Sticky is a resource for anyone interested in culture, trends, marketing and technology.
Sticky refers to the "stickiness" of a piece of content, or, the extent that it grabs, engages, and holds someone's attention.
Not everything I post is "sticky", but is connected to a sticky concept, trend or medium.
In a time where it is harder than ever to achieve cut through, it's important to take note of those who are killing it and those who haven't got a clue.
And who am I?
I'm Jackie Prince, a digital planner at LBi (Lost Boys International) a creative marketing and technology agency in New York (and with 26 other offices in 16 other countries). I'm constantly keeping tabs on the newest technologies (and more importantly, uses of technologies), trends, and cultural happenings.
Previous homes include Toronto, Montreal, Lyon, Boston and most recently, London.
Right now I'm particularly interested in collaborative consumption, location based mobil apps, micro philanthropy and the increasing convergence between art and technology.
Leave comments to let me know what you think!
[All posts on So Sticky are my views and do not represent my employer]