Lost Valentinos Augmented Reality Music Video... just beat John to it...

Lost Valentinos Augmented RealityLost Valentinos Music Video

Yesterday I posted about John Mayer releasing the first every augmented reality music video for the single  Heartbreak Warfare off his new album Battle Studies.

This morning I received a link to the Lost Valentinos, a techno Australian band, who is promoting their debut album, Midnights, with an augmented reality music video for their single, Lost!

While John Mayer will no doubt receive tons more press (and credit) for his video, I actually appreciate Lost Valentinos' execution more.  Each band member has his own marker and users are encouraged to play around with them and produce their own videos. 

Their site encourages users to "create a totally unique music video clip where the band members play in your own world".  For example, creating your own stage and printing out a big marker for life size band members.

Mayer's Heartbreak Warfare, on the other hand, only provides users with one option, which is to watch the video in AR, thus there is a more limited interaction.  Both great efforts, but the gold star goes to Oz this time!

Australian music company etcetc conceived the project and developed it with a production crew from Pedestrian and a design/development company called Crucial By Design.

View the gallery and / or make your own video here.

Read more Sticky posts on augmented reality here (John Mayer's AR music video) and here (AR business card).

Also check out their AR press release - wowwww, surely so much more of this to come.