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Friday
Oct302009

Bottle Bank Arcade Machine

DateFriday, October 30, 2009 at 02:03PM


Another nice experiential execution from by DDB Stockholm for Volkswagen's "Theory of Fun" campaign.

Love the premise of changing people's behaviour (towards everyday tasks) by making them fun.  Now if only they could do this to the tube (my recommendation would be massive fans and little men who walk around applying deodorant to underarm offenders throughout the underground)...!

Ja!

AuthorJackie Prince | CommentPost a Comment |
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