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Welcome to So Sticky! I'm Jackie Prince, a digital strategist living in New York and bringing you the stickiest trends in marketing and social media.  So Sticky is your source for current captivating digital and creative cultural content worldwide.  Feel free to send me tips, campaigns, and feedback to: jackieprince@rogers.com

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Tuesday
Nov032009

Apple Switcher Cams

DateTuesday, November 3, 2009 at 11:18AM

Ok, I love Apple and I love TBWA\Media Arts, but I am getting so bored of these ads!

Nothing new here - Mac continues to poach PC's users - Windows 7 is another failure in user experience, blah blah blah...

Where a lot of Apple's previous talking banners were clever, witty and fun, the messaging here is too pushy for me.  Take PC's last line: "One down, Mac.  Thousands and thousands to go!" This tone exacerbates the message and basically just annoys me. 

For a company that updates its products every 8 seconds, they need to come up with some fresh online media.

AuthorJackie Prince | CommentPost a Comment |
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