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Welcome to So Sticky! I'm Jackie Prince, a digital strategist living in New York and bringing you the stickiest trends in marketing and social media.  So Sticky is your source for current captivating digital and creative cultural content worldwide.  Feel free to send me tips, campaigns, and feedback to: jackieprince@rogers.com

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« Universal McCann Wave 4 Report | Main | Viral Wedding Entrance »
Tuesday
Jul282009

Augmented Reality Business Card

AR Business Card from James Alliban on Vimeo.

 

This went viral a few weeks ago, but I want to place it here because it fits in nicely with an upcoming post I'm writing on Augmented Reality (AR).

James Alliban from Skive in London has a cooler business card than you do.

James has been experimenting with AR for some time now. There has been lots of cool recent campaigns using this technology.

Within a week of posting his card, he had received 40,000 hits on his blog and 180,000 views of the Video.

Jim wrote, "It was fascinating to see how interest in this piece of work evolved over several days. There was an absolute digital ripple effect. It seems that Twitter played a huge part in driving the success throughout. It’s great to see, first hand, social media acting as a vehicle for non-commercial work to gain such a huge audience in a small space of time".

Read James' blog here.

Read more Sticky posts on AR here and here.

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