Paul Smith for Evian

Check out this video of Paul Smith for Evian.  I think he over-justifies his association with them a little too much (I've  been drinking Evian since I was a fetus... ok he doesn't go that far...) but it's a fun video and I do love the bottle design!

The fact that the brand created this promo for web illustrates the increasing acceptance and movement of big brands to their target audiences online (it was seeded very well to influencers, according to adverblog).

Paul Smith embodies fun and colour and that's exactly what he's brought to his Evian bottle design.  I particularily like his quote at the end, "life is about living young, being useful and enjoying youself every day because every day is important".

I plan on buying a bunch of these bottles and decorating my flat with them...