Andes Teletransporter: Why Lie When You Can Teleport?

This is pretty awesome.  Del Campo, Nazca Saatchi and Saatchi in Argentina created this execution for Andes beer, which placed “Teletransporters”  in popular bars around Mendoza in order to help men hang out with their friends without getting in trouble with their girlfriends.

Based on the premise that men like drinking in bars with their mates, and that girlfriends are irrational and don’t like their “crazy pirate” boyfriends getting drunk with their friends, Andes has created a magical machine – The Teletransporter - to help guys stay out longer.

The Teletransporter is a soundproof booth that mimics the sound of hundreds of different environments, such as a hospital, airport, traffic jam, engine failure, baby crying, etc.  Basically, when a guy misses his girlfriend’s mum’s birthday, for example, it’s OK because he was really getting stitches from a car accident… or being mauled by a bear.

The video concludes that The Teletransporter results in “more men are happy at bars”, with less broken up couples.  Basically they’re telling men that since they lie to their girlfriends anyways, now they can do it way more conveniently and effectively.  

This reminds me of something teenage girls would use to tell their parents they’re at a sleepover with girlfriends, when really, they’re out getting wasted …. Not that I’m comparing maturity levels, or anything…

In any case, The Teletransporter is definitely a fun way to get men to associate your brand with hanging out with their friends.  And if it ruins a few relationships along the way, at least he can drown his sorrows with his mates and a few pints of Andes!

What do you think of this execution?