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Welcome to So Sticky! I'm Jackie Prince, a digital strategist living in New York and bringing you the stickiest trends in marketing and social media.  So Sticky is your source for current captivating digital and creative cultural content worldwide.  Feel free to send me tips, campaigns, and feedback to: jackieprince@rogers.com

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Wednesday
Feb242010

Smoking is being a slave to tobacco...

DateWednesday, February 24, 2010 at 10:19AM

Right message, very odd creative.

Yes, smoking is addictive and in many cases smokers do become slaves to tobacco.  But they don't get on their knees and ...  The sexual connotation here is much stronger than the anti-smoking message, and I don't like the equation of "smoking slavery" to sexual slavery.  Not a fan.

Agency is BDDP & Fils in France, for the Association de défence contre le tabac.

via I Believe in Adv

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