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Welcome to So Sticky! I'm Jackie Prince, a digital strategist living in New York and bringing you the stickiest trends in marketing and social media.  So Sticky is your source for current captivating digital and creative cultural content worldwide.  Feel free to send me tips, campaigns, and feedback to: jackieprince@rogers.com

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Wednesday
Aug252010

Oh Canada, Our Home in Native... Twitter

DateWednesday, August 25, 2010 at 08:43PM

Props to my fellow beavers for this cool execution by Canadian Tourism (through DDB Canada).

Interactive touch screen murals were set up last month in major US cities (New York, LA, Chicago) and displayed tweets and pics from social media channels about what coolness was happening up north!

The execution was based on the notion that, “every minute hundreds of great travel experiences happen in Canada” and Tourism Canada wanted to let busy Americans know just how awesome Canada is.

The 8x10 murals were interactive, allowing passer-by's to move around the tweets and images of Canadia.  Woot woot and woot

 

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