Arcade Fire "The Wilderness Downtown"

The Arcade Fire killed it with this incredible interactive music video, created by Chris Milk in collaboration with Google (Chrome Experiments), for the song "We Used To Wait" from their new (and amazing) album The Suburbs.  

The online interpretation is called "The Wilderness Downtown" and is composed of "choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering... this Chrome Experiment has them all" (Chrome Experiments).

My favorite part of the execution is the integration with Google Maps and Google Street View.  Users are prompted at the beginning of the experience to enter the address of the house they grew up in, which is then incorporated into the video.  DO IT! It will give you goosebumps.

Check it out here.

Via @adverblog