Analytics used to conjure visions of computer nerds staring at graphs and trying to explain bounce rates. Today, innovative companies are putting analytics into sexy leather jackets, avaitors and Nike's.
While metrics are actually part of our everyday lives, many people don't think of their individual activities as cumulative actions - rather days are comprised of piecemiel events that turn into nights and allow us to re-boot the next morning.
Nike's FuelBand ($149), Fitbit Ultra ($100) and Jawbone's UP ($100) - pictured above - are three examples of ergonimically designed devices that are revolutionizing our relationships with ourselves. By visualizing and contextualizing personal data, these devices can help to motivate us to take the stairs instead of the elevator, sleep better, get more from our food - and get your ass to the gym, girl!
Each contendor syncs with a mobile app, for more detailed and ongoing tracking of key metrics, including: sleep patterns, daily activity (calories, steps, etc), meal tracking, challenges and - of course - some social spice. By setting either personal or competitive goals and challenges, participants are more likely to push themselves toward healthier (and techier) lives.
Nike, being the marketing-wizard-brand that it is, has already set itself apart by creating a movement around the FuelBand, calling Fuel 'the ultimate measure of activity' which is earned. Gotta earn that shit. Work that stairmaster. They're positioning Fuel as a universal output that everyone has and contribues to, thereby connecting all FuelBanders. Soooo, ya, I want one.
What do you think of PA (personal analytics)?? Anyone buying??