About Me
Welcome to So Sticky! I'm Jackie Prince, a digital strategist living in New York and bringing you the stickiest trends in marketing and social media. So Sticky is your source for current captivating digital and creative cultural content worldwide. Feel free to send me tips, campaigns, and feedback to: jackieprince@rogers.com
Monday, July 13, 2009 at 07:23PM For all you Twitter-ers out there, take a page from Guy Kawasaki -venture capitalist and blogger extraordinaire's - handbook.
In this article, How I Tweet, answers questions on re-tweeting, ghostwriters, who and how to follow, and Alltop.
twitter in Social Media, Sticky Wednesday, July 8, 2009 at 02:00PM 
Love the art direction in this print campaign for Tang Da Ren Soup. Makes me want to get f*ed up and go play cards with scary looking weirdos drinking cough syrup...
Tuesday, June 30, 2009 at 05:59PM 
A simple yet very addicting ad from Pringles! This ad received tons of great press and won a gold Cyber Lions award at Cannes this summer. The ad reveals a humorous story with each (seemingly endless) click and doesn’t even navigate to the Pringles site. A nice FMCG brand reminder, which we don't often see done very well.
Click here to check it out.
Online Media in Marketing, Sticky Friday, June 26, 2009 at 12:48PM
I love this!
Belgian ad agency Boondoggle recently picked up 5 Gold Lions at Cannes and produced this viral video.
I heard that Cannes charges recipients of Gold Lions about 800 euros for an extra ‘copy’ - so it’s interesting to see that their street value is squat … talk about branding…!
Wednesday, May 20, 2009 at 12:20PM
For any of you in marketing, check out Brand Tags. We use these in a lot of research on brands for pitches and general ‘real’ feedback.
There is also a UK version.
Brand tags are a “collective experiment in brand perception” whereby you’re presented with a logo and asked to enter the first word that comes to mind. This is a very nice way of gaging where brands stand in consumers’ minds.
Friday, May 1, 2009 at 06:32PM
Yet another Twitter app - Historical Tweets - gives us an idea of what people would have been tweeting if le Twitter was around tens or hundreds of years ago…
Particularly like this Rosa Parks one
twitter in Social Media Wednesday, April 15, 2009 at 06:23PM
Audi had put up an ad for the new A4 with copy reading, “Your move BMW”. Juggernaut Advertising, an independent American ad agency, responded to Audi through a local Santa Monica BMW dealership by engaging the A4 ad in a billboard game of chess. One word is all it took: “checkmate”.
This is a wonderful example of how brilliant media planning and creative can work together to produce an exceptional result.
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