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Welcome to So Sticky! I'm Jackie Prince, a digital strategist living in New York and bringing you the stickiest trends in marketing and social media.  So Sticky is your source for current captivating digital and creative cultural content worldwide.  Feel free to send me tips, campaigns, and feedback to: jackieprince@rogers.com

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Entries in Coke Zero (1)

Saturday
Mar062010

Coke Zero - Calling All Scientists

A few months ago I wrote about the Coke Zero Facial Profiler, an application by Crispin Porter + Bogusky that uses Facebook to find your digital double/Facebook twin.  This was a quirky and addictive idea that got lots of buzz and currently has over 73,000 monthly active users.

Coke Zero recently released these three commercials to promote Coke Zero to men, asking why scientists can't clone people or create time machines, when Coke can create a product with real Coke taste at zero calories.
Come on, scientists, it's 2010! 

These are funny, clever spots that will appeal to the female market as well as the more targeted male market.
"We don't know how it would work, but we do know things can be cloned".
Indeed.
Dolly